- Develop and implement a comprehensive marketing communications strategy that aligns with overall business objectives
- Craft compelling brand messaging and ensure consistent brand voice across all channels (online, offline, internal, external).
- Oversee the creation and execution of integrated marketing campaigns across various platforms (social media, email marketing, content marketing, public relations, etc.)
- Analyze marketing campaign performance and recommend data-driven strategies for improvement.
- Stay up-to-date on the latest marketing trends and technologies.
- Manage and collaborate with external vendors and agencies
- Allocate budget resources across various marketing channels (social media, email marketing, content marketing, public relations, etc.) based on campaign goals and ROI projections.
- Track and monitor budget expenditures throughout the year, making adjustments as needed.
- Prepare regular budget reports for senior management, highlighting key metrics and performance against budget.
- Assist with internal communications initiatives, keeping employees informed and engaged.